Each episode unfolds as an intimate portrait set in a beauty parlor. Through these stories, listeners gain insight into diverse cultures and customs, all centered around the universal theme of women* wanting to look and feel the best. As a space that is both private and communal, the beauty parlor provides a window into deeper topics, blending feel-good content with rich, insightful storytelling.

Each story takes us to a different corner of the world – from a hair salon in Brazil to a wedding planner in Kosovo or a tattoo studio in Georgia. We share larger narratives about complex, globally relevant issues, humanizing individuals from communities otherwise misrepresented by a single, oversimplified political narrative. These stories reveal the multifaceted identities that women* embody.

In many cultures, beauty salons also serve as unofficial community centers and information hubs. Many offer guidance on where to turn in cases of domestic violence and other vital safety tips. Additionally, salon work globally is a source of employment, creating financial independence for women* within their families and societies.

Our goal is to bridge the gap between traditional beauty media and the activist sphere. With our “feel good, do good” approach, we are working to raise awareness of the issues explored in each episode, building a global community that champion’s women’s* stories.